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Brands

JADÉ

Feminine proposition with the French charisma. Jadé image is about elegance, style and modern femininity. Jadé cigarettes produced in super slims format, also there are offers with crushball fruity tastes. 

HORIZON

This brand was created from a scratch in 2016. Horizon has a compelling and strong proposition – natural tobacco blend, five continent selection. Brand portfolio represented by 4 SKUs rolling tobacco (RYO) and cigarettes 2 SKUs. Horizon distributed in European markets and recently was launched in Argentina. The main market is Spain, where Horizon achieved almost  of the RYO segment within just a couple of years after launch. Horizon also demonstrates growth potential in Italy and Spain.

WEST (Lesser Panda)

West (Lesser Panda) is a localized product of Imperial Tobacco Brand West in China. It is grafted with Honghe red panda of Yunnan China Tobacco Industry Co., Ltd. and has been comprehensively upgraded in coke reduction technology, taste and packaging, which is more suitable for the needs of Chinese consumers. Keep the brand spirit of Red River panda. The red design makes people feel festive. This cigarette is the choice for everyone to get together or celebrate festivals.